• Overview
  • Goals
  • Services & Products
  • Company
  • Blog
  • Contact

Grow Your Sales & Margins

Could you grow faster if you knew which strategy would have more promise and less risk? We help you discover your best opportunities for revenue and profit growth.

Tap Into Our Resources

Missing Out On Potential Sales?

Looking to increase sales? Get our free article, “3 Mistakes to Avoid When Going After Sales Growth” — plus ideas every other month for sales and margin growth.

Missing out on potential sales?

Looking to increase sales? Get our free article, “3 Mistakes to Avoid When Going After Sales Growth” — plus ideas and best practices every other month.

Sign Up Now

Your contact information will never be shared.

Find Attractive Markets

Can you generate enough sales growth from your existing markets and current customers?

If not, you have to expand your opportunities. But there’s risk in moving beyond your current business base.  We help you look before you leap:

  • Who are the buyers who really need your company?
  • How big is the market opportunity?
  • What can you offer that’s valuably different?

Demonstrate Your Value

Do your prospects and customers recognize what makes you special and valuable?

You don't want your company's products and services treated as if they were commodities.  We’ll work with you to develop:

  • A clear value proposition for each line of business
  • Estimates of the financial value you make possible
  • A story that attracts Great Fit Customers

Get Paid for Value

What could your company do with 1 to 3 more points of gross margin?

Using our Daring Caution approach, discover which prices can be raised, by how much, and how to do it with minimal risk.

  • Find your best opportunities for margin improvement
  • Improve how your team makes pricing decisions
  • Increase customers' willingness to pay

Services & Products

Marketwerks’ mission is helping manufacturers and B2B services companies develop strategies for sales and margin growth. We work with good companies that lack the in-house resources to research market opportunities, develop clear value propositions, and manage pricing to get paid what they’re really worth.
We’re typically engaged on a project basis. We also lead workshops.

Marketwerks’ mission is helping manufacturers and B2B services companies develop strategies for sales and margin growth.

Access our free articles:

Free Resources
Free Resources

Free Resource

Reimagining Reality

Forecasts are usually wrong. Even so, it’s useful to envision alternate scenarios for your business. This article shows you how to envision possible moves to a more advantageous place in your market.

Access Resource

Free Resource

3 Ways to Spot Underpricing

Can you spot where your company may be underpricing? In this article, we discuss how to find pricing execution problems; where customers would likely pay more than you’re charging; and overgenerous terms of sale.

Access Resource

Free Resource

When the Economy Stays Soft

Most companies have worked hard for years to reduce costs. Now what? What can your company do to grow sales even if industry demand remains soft? This article offers two strategies for growth.

Access Resource

Free Resource

Aligning Sales Compensation

In a multi-product or multi-service company, some orders are more profitable than others, and new products must be sold in. Yet many sales compensation plans over-reward safer, easier sales. Does yours?

Access Resource

Find Attractive Markets

New Markets That Need You

Need to go after a new market and new customers? Let us scout the market first. We do the "legwork" to segment, find attractive opportunities, identify prospects, and develop action plans.

service Details

Find Attractive Markets

Market Size Research

Having trouble finding market size for a smaller industry? It’s common for industries not covered by the big industry report publishers. Let Marketwerks assist you in developing the information you need.

service Details

Demonstrate Your Value

A Value Proposition That Sells

Does your company too often win or lose business on price? You have great service and products, but if customers don’t recognize you as special, you lose. We’ll help you attract the right customers.

service Details

Get Paid For Value

Daring Caution Book

You know that better pricing can improve margins and earnings. But how and where to improve? In his book, Daring Caution, Robert F. Sherlock shows how to lead your team to better pricing.

product Details

Get Paid For Value

Daring Caution Pricing Workshop

You may have more margin opportunity than you think. This workshop helps your team identify and plan improvements in how you make pricing decisions and affect customer buying decisions.

Coming Soon

Get Paid For Value

Guided Pricing Initiative

Suspect that some of your prices are too low, but don't know which prices, how much, or what to do about it? We can help you identify and act on specific opportunities to increase margins.

Coming Soon

Find Attractive Markets

New Markets That Need You

Need to go after a new market and new customers? Let us scout the market first. We do the "legwork" to segment, find attractive opportunities, identify prospects, and develop action plans.

service Details

Find Attractive Markets

Market Size Research

Having trouble finding market size for a smaller industry? It’s common for industries not covered by the big industry report publishers. Let Marketwerks assist you in developing the information you need.

service Details

Demonstrate Your Value

A Value Proposition That Sells

Does your company too often win or lose business on price? You have great service and products, but if customers don’t recognize you as special, you lose. We’ll help you attract the right customers.

service Details

Get Paid For Value

Daring Caution Book

You know that better pricing can improve margins and earnings. But how and where to improve? In his book, Daring Caution, Robert F. Sherlock shows how to lead your team to better pricing.

product Details

Get Paid For Value

Daring Caution Pricing Workshop

You may have more margin opportunity than you think. This workshop helps your team identify and plan improvements in how you make pricing decisions and affect customer buying decisions.

Coming Soon

Get Paid For Value

Guided Pricing Initiative

Suspect that some of your prices are too low, but don't know which prices, how much, or what to do about it? We can help you identify and act on specific opportunities to increase margins.

Coming Soon

View All Services & Products

Get ideas for sales and margin growth every other month!

Your contact information will never be shared.
Sign Up
Your contact information will never be shared.

You'll love us.
Our clients do.

Marketwerks helped us define a strategy to double or triple our sales in five years. They showed us an exciting way to differentiate our company in our customers’ and prospects’ eyes, and gave us a clear plan that we can implement.

President

Industrial Distribution Services Company

The Marketwerks team provided the skilled resources I needed to successfully identify and exploit new markets, and helped develop the new service offerings required. Bob Sherlock has always provided thoughtful, strategic counsel.

President

Industrial Manufacturing Company

From the Blog

Thinkin' Problem

Increase Brand Preference

Last month a sunny valley in West Virginia just begged me to drive with windows down and radio up. The radio part of that ran into a snag. Only three clear channels: fire and brimstone, one “today’s country,” and a country oldies channel. I settled in with the older tunes…

Roles of Marketing and Sales

Increase Brand Preference

… Companies that don’t address the more strategic dimensions of Marketing’s role are missing out.  If a company can’t support the cost structure of full-time strategic marketing personnel, external resources can be engaged every year or two to build and update the missing pieces.

How Much Should I Pay?

Pricing Management

A warm woolen blanket rides in the trunk of my car during the cold months.  I bought it in Nogales, Mexico, years ago during an excursion with a group of sales managers and customers.  Most people in the group bought roughly the same blanket, differing from mine only in pattern and color…

Thanks for signing up!

You’ll now start receiving various resources, tips and techniques to help your business grow.

Free Download

Unsure Which Opportunity is Best?

Get our free presentation, “How to Screen a New Market Opportunity.”

Share this resource for a free download:

Share and Download
For an ideal viewing experience, please view on tablet or computer.
Continue Go Back