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Grow Both Sales & Margins

We help manufacturers & B2B services firms attract customers willing to pay more when they see value, and get paid what their solutions are really worth. View

The Question Sales Teams Dread

Need a better answer to “Why should I buy your solution from your company—especially when you’re priced higher?”

Get free article, “Clearing the #1 Barrier to Growing Sales and Margins.”

The Question Sales Teams Dread

Need a better answer to “Why should I buy your solution from your company—especially when you’re priced higher?” Get free article, “Clearing the #1 Barrier to Growing Sales and Margins.”

Demonstrate Your Value

Do your prospects and customers recognize what makes you special and valuable?

You don't want your company's products and services treated as if they were commodities.  We’ll work with you to develop:

  • A clear value proposition for each line of business
  • Estimates of the financial value you make possible
  • A value story that attracts Great Fit Customers

Get Paid for Value

What could your company do with 1 to 3 more points of gross margin?

Using our Daring Caution approach, discover which prices can be raised, by how much, and how to do it with minimal risk.

  • Find your best opportunities for margin improvement
  • Improve how your team makes pricing decisions
  • Increase customers' willingness to pay

Expand Your Market

Can you generate enough sales from your existing markets and current customers?

If not, you have to expand your opportunities. But there’s risk in moving beyond your current business base.  We help you look before you leap:

  • Who are the buyers who really need your company?
  • How big is each potential opportunity?
  • What can you offer that’s valuably different?

Concerned You’ll Miss Your Sales and Margin Goals?

You may be experiencing too few yeses, too much pricing pressure, and too long a sales cycle. You’ve tried many sales and marketing tactics, but realize something is still missing. We help manufacturers and B2B services firms discover the missing piece. By finding, messaging and pricing their hidden value, we help them achieve bigger, faster results than they could do on their own. We help our clients create $1 million or more of value within 12 to 18 months.

We help manufacturers and B2B services companies attract customers willing to pay more when they see value, and get paid what their solutions are really worth.

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Free Resource

Reimagining Reality

Forecasts are usually wrong. Even so, it’s useful to envision alternate scenarios for your business. This article shows you how to envision possible moves to a more advantageous place in your market.

Access Resource

Free Resource

3 Ways to Spot Underpricing

Can you spot where your company may be underpricing? In this article, we discuss how to find pricing execution problems; where customers would likely pay more than you’re charging; and overgenerous terms of sale.

Access Resource

Free Resource

When the Economy Stays Soft

Most companies have worked hard for years to reduce costs. Now what? What can your company do to grow sales even if industry demand remains soft? This article offers two strategies for growth.

Access Resource

Free Resource

Expanding Your OEM Opportunities

If your company makes components for original equipment manufacturers, industries you aren’t currently serving might value your company’s particular capabilities. We highlight ten industries to consider.

Access Resource

Demonstrate Your Value

VisibleValue℠ Story Development

Does your company too often win or lose business on price? If customers don’t recognize your real value, you lose. We’ll help you develop a value story that attracts the right customers.

service Details

Get Paid For Value

Price With Daring Caution

If value isn’t built into your pricing, you’re likely underpricing some customers and overpricing others. What could you do with 1 to 3 more points of margin?

service Details

Expand Your Market

New Markets That Need You

Need to go after a new market and new customers? Let us scout the market first. We do the "legwork" to segment, find attractive opportunities, identify prospects, and develop action plans.

service Details

Get Paid For Value

Daring Caution Book

You know that better pricing can improve margins and earnings. But how and where to improve? In his book, Daring Caution, Robert F. Sherlock shows how to lead your team to better pricing.

product Details

Get Paid For Value

Pricing Clarity Workshop

Two forces can easily keep your prices below where they could be. Discover a process for pricing that leads to more margin—and more customers who recommend you and keep coming back.

service Details

Revamp Your Business Model

ProfitProgress℠ System

Is it getting much more challenging to make money because your market has shifted or matured? Using our ProfitProgress strategy development system, let’s revamp your business model.

service Details

Demonstrate Your Value

VisibleValue℠ Story Development

Does your company too often win or lose business on price? If customers don’t recognize your real value, you lose. We’ll help you develop a value story that attracts the right customers.

service Details

Get Paid For Value

Price With Daring Caution

If value isn’t built into your pricing, you’re likely underpricing some customers and overpricing others. What could you do with 1 to 3 more points of margin?

service Details

Expand Your Market

New Markets That Need You

Need to go after a new market and new customers? Let us scout the market first. We do the "legwork" to segment, find attractive opportunities, identify prospects, and develop action plans.

service Details

Get Paid For Value

Daring Caution Book

You know that better pricing can improve margins and earnings. But how and where to improve? In his book, Daring Caution, Robert F. Sherlock shows how to lead your team to better pricing.

product Details

Get Paid For Value

Pricing Clarity Workshop

Two forces can easily keep your prices below where they could be. Discover a process for pricing that leads to more margin—and more customers who recommend you and keep coming back.

service Details

Revamp Your Business Model

ProfitProgress℠ System

Is it getting much more challenging to make money because your market has shifted or matured? Using our ProfitProgress strategy development system, let’s revamp your business model.

service Details

View All Services & Products

Get free article, “Clearing the #1 Barrier to Growing Sales and Margins"

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What clients say
about us

Marketwerks helped us define a strategy to double or triple our sales in five years. They showed us an exciting way to differentiate our company in our customers’ and prospects’ eyes, and gave us a clear plan that we can implement.

President

Distribution Services Company

The Marketwerks team provided the skilled resources I needed to successfully identify and exploit new markets, and helped develop the new service offerings required. Bob Sherlock has always provided thoughtful, strategic counsel.

President

Industrial Manufacturing Company

From the Blog

Make Your Numbers and Quit Whining

Expand Your Market

Honoring your cost budget is a good thing. It’s also a good thing to honor your revenue budget. It’s when you have to choose between two good objectives that you most need a decision framework.

Where Is Your Greatest Value Hiding?

Get Paid for Value

Why do so many B2B manufacturers, distributors, and VARs fail to spot the biggest value they provide to customers? Because there’s a focal point that’s so powerful that their attention is irresistibly drawn there. So they miss something else that’s crucial.

 

 

 

 

 

 

When You REALLY Need a Good Answer

Demonstrate Your Value

There are times when we all need a really good answer. That’s certainly true in business, especially when you hear questions such as: “Why should I adopt your innovation?” or “Why should I buy from you when you’re more expensive?”

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