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Grow Both Sales & Margins

We help manufacturers & B2B services firms attract customers willing to pay more when they see value, and get paid what their solutions are really worth.

The Question Sales Teams Dread

Need a better answer to “Why should I buy your solution from your company—especially when you’re priced higher?”

Get free article, “Clearing the #1 Barrier to Growing Sales and Margins.”

The Question Sales Teams Dread

Need a better answer to “Why should I buy your solution from your company—especially when you’re priced higher?” Get free article, “Clearing the #1 Barrier to Growing Sales and Margins.”

Demonstrate Your Value

Do your prospects and customers recognize what makes you special and valuable?

You don't want your company's products and services treated as if they were commodities.  We’ll work with you to develop:

  • A clear value proposition for each line of business
  • Estimates of the financial value you make possible
  • A value story that attracts Great Fit Customers

Get Paid for Value

What could your company do with 1 to 3 more points of gross margin?

Using our Daring Caution approach, discover which prices can be raised, by how much, and how to do it with minimal risk.

  • Find your best opportunities for margin improvement
  • Improve how your team makes pricing decisions
  • Increase customers' willingness to pay

Revamp Your Business Model

Has your market shifted? Your once-profitable business model may need an overhaul.

Escape an unfavorable position in a commoditizing market by:

  • Taking a fresh look at unmet customer needs and wants
  • Finding market spaces where you can be most valuable
  • Discovering the simplest ways to revamp your business model

Services & Products

Marketwerks serves executives of manufacturing and B2B services companies who are concerned about customers who prioritize price over total value. We help our clients attract customers willing to pay more when they see value, and get paid what their solutions are really worth. As a result, they can increase both margins (by 1 to 3 points) and sales (from $1 million to $50 million).

We help manufacturers and B2B services companies attract customers willing to pay more when they see value, and get paid what their solutions are really worth.

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Free Resource

Reimagining Reality

Forecasts are usually wrong. Even so, it’s useful to envision alternate scenarios for your business. This article shows you how to envision possible moves to a more advantageous place in your market.

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Free Resource

3 Ways to Spot Underpricing

Can you spot where your company may be underpricing? In this article, we discuss how to find pricing execution problems; where customers would likely pay more than you’re charging; and overgenerous terms of sale.

Access Resource

Free Resource

When the Economy Stays Soft

Most companies have worked hard for years to reduce costs. Now what? What can your company do to grow sales even if industry demand remains soft? This article offers two strategies for growth.

Access Resource

Free Resource

Expanding Your OEM Opportunities

If your company makes components for original equipment manufacturers, industries you aren’t currently serving might value your company’s particular capabilities. We highlight ten industries to consider.

Access Resource

Demonstrate Your Value

VisibleValue℠ Story System

Does your company too often win or lose business on price? If customers don’t recognize your real value, you lose. We’ll help you develop a value story that attracts the right customers.

service Details

Get Paid For Value

Price With Daring Caution

If value isn’t built into your pricing, you’re likely underpricing some customers and overpricing others. What could you do with 1 to 3 more points of margin?

service Details

Revamp Your Business Model

ProfitProgress℠ System

Is it getting much more challenging to make money because your market has shifted or matured? Using our ProfitProgress strategy development system, let’s revamp your business model.

service Details

Find Attractive Markets

New Markets That Need You

Need to go after a new market and new customers? Let us scout the market first. We do the "legwork" to segment, find attractive opportunities, identify prospects, and develop action plans.

service Details

Get Paid For Value

Daring Caution Book

You know that better pricing can improve margins and earnings. But how and where to improve? In his book, Daring Caution, Robert F. Sherlock shows how to lead your team to better pricing.

product Details

Get Paid For Value

Pricing Clarity Workshop

Two forces can easily keep your prices below where they could be. Discover a process for pricing that leads to more margin—and more customers who recommend you and keep coming back.

service Details

Demonstrate Your Value

VisibleValue℠ Story System

Does your company too often win or lose business on price? If customers don’t recognize your real value, you lose. We’ll help you develop a value story that attracts the right customers.

service Details

Get Paid For Value

Price With Daring Caution

If value isn’t built into your pricing, you’re likely underpricing some customers and overpricing others. What could you do with 1 to 3 more points of margin?

service Details

Revamp Your Business Model

ProfitProgress℠ System

Is it getting much more challenging to make money because your market has shifted or matured? Using our ProfitProgress strategy development system, let’s revamp your business model.

service Details

Find Attractive Markets

New Markets That Need You

Need to go after a new market and new customers? Let us scout the market first. We do the "legwork" to segment, find attractive opportunities, identify prospects, and develop action plans.

service Details

Get Paid For Value

Daring Caution Book

You know that better pricing can improve margins and earnings. But how and where to improve? In his book, Daring Caution, Robert F. Sherlock shows how to lead your team to better pricing.

product Details

Get Paid For Value

Pricing Clarity Workshop

Two forces can easily keep your prices below where they could be. Discover a process for pricing that leads to more margin—and more customers who recommend you and keep coming back.

service Details

View All Services & Products

Get free article, “Clearing the #1 Barrier to Growing Sales and Margins"

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What clients say
about us

Marketwerks helped us define a strategy to double or triple our sales in five years. They showed us an exciting way to differentiate our company in our customers’ and prospects’ eyes, and gave us a clear plan that we can implement.

President

Distribution Services Company

The Marketwerks team provided the skilled resources I needed to successfully identify and exploit new markets, and helped develop the new service offerings required. Bob Sherlock has always provided thoughtful, strategic counsel.

President

Industrial Manufacturing Company

From the Blog

How to Make Your Value Clear to Potential Customers

Demonstrate Your Value

You can’t connect your value to the customer’s problem if you don’t understand the problem. Read to discover how to develop an understanding of customer’s problems and how to create a value story that speaks to them.

 

Protect Yourself from Price Bullies

Demonstrate Your Value

Is it time to strengthen your company’s pricing power? You must change the customer’s frame of reference so you don’t look like everyone else. If the conversation is about “a product at a price,” change it to “value for the customer’s money.”

Resolved - Achieve Differentiation

Demonstrate Your Value

Is your sales team equipped with a great answer to “Why should I buy your solution from your company—especially when you’re priced higher?”  It is possible to demonstrate your value so that you don’t have to win or lose customers on price.

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