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Let’s create $1M+ more sales and margin together

Find Out How

We work with manufacturers and B2B services firms concerned they’ll miss their sales and margin goals.

They’ve tried many sales and marketing approaches, but realize something is still missing.

We help them discover the missing piece. By finding, messaging, and pricing the hidden value they provide customers, we help our clients create $1 million or more in sales and margin within 12 to 18 months.

We help our clients attract customers willing to pay more when they see value, and get paid what their solutions are really worth.

Prospects Don’t “Get” You?

When prospects can’t see enough value, they won’t buy—and won’t pay more.

Use our VisibleValue℠ story services to find, quantify, and message your hidden value:

  • Identify and connect with prospects’ pressing concerns
  • Develop a compelling value proposition
  • Equip and train sales teams with persuasive messaging

Prices Under Pressure?

Escape the price squeeze and get paid what your solutions are worth.

Using our Daring Caution approach to pricing, we can help you:

  • Systematically build value into your pricing methods
  • Identify and price hidden value that’s been free
  • Address the forces that drag your prices down

Maxed Out Market?

Expand your market opportunities to grow sales and margins.

If you're bumping up against the limits of your current business, let's find where you can grow:

  • Who are the buyers who really need your company?
  • What can you offer that’s valuably different?
  • What's your most promising strategy option?

Access our free articles:

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Free Resource

Reimagining Reality

Forecasts are usually wrong. Even so, it’s useful to envision alternate scenarios for your business. This article shows you how to envision possible moves to a more advantageous place in your market.

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Free Resource

3 Ways to Spot Underpricing

Can you spot where your company may be underpricing? In this article, we discuss how to find pricing execution problems; where customers would likely pay more than you’re charging; and overgenerous terms of sale.

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Free Resource

When the Economy Stays Soft

Most companies have worked hard for years to reduce costs. Now what? What can your company do to grow sales even if industry demand remains soft? This article offers two strategies for growth.

Access Resource

Free Resource

Expanding Your OEM Opportunities

If your company makes components for original equipment manufacturers, industries you aren’t currently serving might value your company’s particular capabilities. We highlight ten industries to consider.

Access Resource

Demonstrate Your Value

VisibleValue℠ Story Development

Does your company too often win or lose business on price? If customers don’t recognize your real value, you lose. We’ll help you develop a value story that attracts the right customers.

service Details

Get Paid For Value

Price With Daring Caution

If value isn’t built into your pricing, you’re likely underpricing some customers and overpricing others. What could you do with 1 to 3 more points of margin?

service Details

Expand Your Market

New Markets That Need You

Need to go after a new market and new customers? Let us scout the market first. We do the "legwork" to segment, find attractive opportunities, identify prospects, and develop action plans.

service Details

Get Paid For Value

Daring Caution Book

You know that better pricing can improve margins and earnings. But how and where to improve? In his book, Daring Caution, Robert F. Sherlock shows how to lead your team to better pricing.

product Details

Get Paid For Value

Pricing Clarity Workshop

Two forces can easily keep your prices below where they could be. Discover a process for pricing that leads to more margin—and more customers who recommend you and keep coming back.

service Details

Revamp Your Business Model

ProfitProgress℠ System

Is it getting much more challenging to make money because your market has shifted or matured? Using our ProfitProgress strategy development system, let’s revamp your business model.

service Details

Demonstrate Your Value

VisibleValue℠ Story Development

Does your company too often win or lose business on price? If customers don’t recognize your real value, you lose. We’ll help you develop a value story that attracts the right customers.

service Details

Get Paid For Value

Price With Daring Caution

If value isn’t built into your pricing, you’re likely underpricing some customers and overpricing others. What could you do with 1 to 3 more points of margin?

service Details

Expand Your Market

New Markets That Need You

Need to go after a new market and new customers? Let us scout the market first. We do the "legwork" to segment, find attractive opportunities, identify prospects, and develop action plans.

service Details

Get Paid For Value

Daring Caution Book

You know that better pricing can improve margins and earnings. But how and where to improve? In his book, Daring Caution, Robert F. Sherlock shows how to lead your team to better pricing.

product Details

Get Paid For Value

Pricing Clarity Workshop

Two forces can easily keep your prices below where they could be. Discover a process for pricing that leads to more margin—and more customers who recommend you and keep coming back.

service Details

Revamp Your Business Model

ProfitProgress℠ System

Is it getting much more challenging to make money because your market has shifted or matured? Using our ProfitProgress strategy development system, let’s revamp your business model.

service Details

View All Services & Products

Get free article, “Clearing the #1 Barrier to Growing Sales and Margins"

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What clients say
about us

Marketwerks helped us define a strategy to double or triple our sales in five years. They showed us an exciting way to differentiate our company in our customers’ and prospects’ eyes, and gave us a clear plan that we can implement.

President

Distribution Services Company

The Marketwerks team provided the skilled resources I needed to successfully identify and exploit new markets, and helped develop the new service offerings required. Bob Sherlock has always provided thoughtful, strategic counsel.

President

Industrial Manufacturing Company

From the Blog

Clearing the Barrier to Growing Sales and Margins

Demonstrate Your Value

Learn how to define your company’s value and how to get it recognized. In this recorded webinar, discover your company's Number One opportunity for increasing both sales and margins at the same time.

Boiling a Frog and Other Management Horrors

Get Paid for Value

Executives may be fatalistic or complacent about declines in prices and margin. There's no need to live with that outcome! Discover the 7 reasons why underpricing occurs, and learn what to do about it to increase profits.

Make Your Numbers and Quit Whining

Demonstrate Your Value

Honoring your cost budget is a good thing. It’s also good to honor your revenue budget. As with so many decisions, it’s when you have to choose between two good objectives that you most need a decision framework.

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