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Grow Both Sales & Margins

Concerned about customers who prioritize price over value? Attract customers willing to pay more when they see value, and get paid what your solutions are really worth.

Tap Into Our Resources

Manufacturers & B2B Services Firms

Looking to grow both sales and margins? Get our free article, “The 1% Change to Your Business That Can Bring In Millions” — plus profit growth ideas every other month.

Manufacturers & B2B Services Firms

Looking to grow both sales and margins? Get our free article, “The 1% Change to Your Business That Can Bring In Millions” — plus profit growth ideas every other month.

Sign Up Now

Your contact information will never be shared.

Find Attractive Markets

Can you generate enough sales growth from your existing markets and current customers?

If not, you have to expand your opportunities. But there’s risk in moving beyond your current business base.  We help you look before you leap:

Demonstrate Your Value

Do your prospects and customers recognize what makes you special and valuable?

You don't want your company's products and services treated as if they were commodities.  We’ll work with you to develop:

Get Paid for Value

What could your company do with 1 to 3 more points of gross margin?

Using our Daring Caution approach, discover which prices can be raised, by how much, and how to do it with minimal risk.

Services & Products

Marketwerks serves executives of manufacturing and B2B services companies who are concerned about customers who prioritize price over total value. We help our clients attract customers willing to pay more when they see value, and get paid what their solutions are really worth. As a result, they can increase both margins (by 1 to 3 points) and sales (from $1 million to $50 million).

We help manufacturers and B2B services companies attract customers willing to pay more when they see value, and get paid what their solutions are really worth.

Access our free articles:

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Free Resource

Reimagining Reality

Forecasts are usually wrong. Even so, it’s useful to envision alternate scenarios for your business. This article shows you how to envision possible moves to a more advantageous place in your market.

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Free Resource

3 Ways to Spot Underpricing

Can you spot where your company may be underpricing? In this article, we discuss how to find pricing execution problems; where customers would likely pay more than you’re charging; and overgenerous terms of sale.

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Free Resource

When the Economy Stays Soft

Most companies have worked hard for years to reduce costs. Now what? What can your company do to grow sales even if industry demand remains soft? This article offers two strategies for growth.

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Free Resource

Expanding Your OEM Opportunities

If your company makes components for original equipment manufacturers, industries you aren’t currently serving might value your company’s particular capabilities. We highlight ten industries to consider.

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Demonstrate Your Value

VisibleValue System

Does your company too often win or lose business on price? You have great service and products, but if customers don’t recognize your value, you lose. We’ll help you develop a value story that attracts the right customers.

service Details

Find Attractive Markets

New Markets That Need You

Need to go after a new market and new customers? Let us scout the market first. We do the "legwork" to segment, find attractive opportunities, identify prospects, and develop action plans.

service Details

Get Paid For Value

Pricing Clarity Workshop

Two forces can easily keep your prices below where they could be. Discover a process for pricing that leads to more margin—and more customers who recommend you and keep coming back.

service Details

Get Paid For Value

Daring Caution Book

You know that better pricing can improve margins and earnings. But how and where to improve? In his book, Daring Caution, Robert F. Sherlock shows how to lead your team to better pricing.

product Details

Get Paid For Value

Guided Pricing Initiative

Suspect that some of your prices are too low, but don't know which prices, how much, or what to do about it? We can help you identify and act on specific opportunities to increase margins.

service Details

Find Attractive Markets

Market Size Research

Having trouble finding market size for a smaller industry? It’s common for industries not covered by the big industry report publishers. Let Marketwerks assist you in developing the information you need.

service Details

Demonstrate Your Value

VisibleValue System

Does your company too often win or lose business on price? You have great service and products, but if customers don’t recognize your value, you lose. We’ll help you develop a value story that attracts the right customers.

service Details

Find Attractive Markets

New Markets That Need You

Need to go after a new market and new customers? Let us scout the market first. We do the "legwork" to segment, find attractive opportunities, identify prospects, and develop action plans.

service Details

Get Paid For Value

Pricing Clarity Workshop

Two forces can easily keep your prices below where they could be. Discover a process for pricing that leads to more margin—and more customers who recommend you and keep coming back.

service Details

Get Paid For Value

Daring Caution Book

You know that better pricing can improve margins and earnings. But how and where to improve? In his book, Daring Caution, Robert F. Sherlock shows how to lead your team to better pricing.

product Details

Get Paid For Value

Guided Pricing Initiative

Suspect that some of your prices are too low, but don't know which prices, how much, or what to do about it? We can help you identify and act on specific opportunities to increase margins.

service Details

Find Attractive Markets

Market Size Research

Having trouble finding market size for a smaller industry? It’s common for industries not covered by the big industry report publishers. Let Marketwerks assist you in developing the information you need.

service Details

View All Services & Products

Get ideas for sales and margin growth every other month!

Your contact information will never be shared.
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What clients say
about us

Marketwerks helped us define a strategy to double or triple our sales in five years. They showed us an exciting way to differentiate our company in our customers’ and prospects’ eyes, and gave us a clear plan that we can implement.

President

Distribution Services Company

The Marketwerks team provided the skilled resources I needed to successfully identify and exploit new markets, and helped develop the new service offerings required. Bob Sherlock has always provided thoughtful, strategic counsel.

President

Industrial Manufacturing Company

From the Blog

The Shimmy

Get Paid for Value

Getting to the root of an issue requires openness to non-obvious causes. Hearing from a B2B prospect that “Your price is too high,” sometimes does mean that your price is too high. But you can hear that same phrase for other reasons…

Pride in Manufacturing

Demonstrate Your Value

The marketplace doesn’t always give you credit for your value-added services, let alone the intangibles. Some companies pressure their purchasing people to drive suppliers’ prices ever lower. It doesn’t leave much room for reinvestment and profit.

Escape Tools

Demonstrate Your Value

Too many customers focus only on acquiring the right product for the purpose—or getting some work completed—as cheaply as they can. That focus will put your business in “Pricing Prison.” If that’s where you find yourself, start plotting your escape!

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