ALIGNING BRAND REALITY WITH THE BRAND PROMISE
Companies may not reap the sales revenue that they should from their current stream of customers and prospects because:
- There are “potholes” in their sales and service processes
- It’s causing prospects to buy less and be more price-sensitive
- Management doesn’t know about all the potholes or where they are
- They may not measure how well they’re doing at all customer touch points
- They may not have processes in place to assure consistently excellent execution at all touch points
- Attracting & selecting channel partners
- Preparing and managing channel partners to succeed
- Handling inquiries
- Preparing proposals
- Handling and fulfilling orders
- Post-sale interaction