- SERVICES & OUTCOMES
- RIGHT STANCE, RIGHT MARKETS
- ALIGNING BRAND REALITY WITH BRAND PROMISE
- OPTIMIZING PRICES
- WORKSHOPS
Pricing Case Study:
Sample pricing report showing out-of-control prices on a key SKU. Customers that didn’t buy very much got some of the lowest prices! But that insight had been buried in inaccessible data. With our help, the company took steps that brought pricing under better control and returned the company to profitability.
OPTIMIZING PRICES
Pricing is a crucial competency for any business. Charge too little, and the company generates too little profit to remain in business long-term. Charge so much that customers have better value alternatives, and they will shift their purchases elsewhere. For our clients, out to get paid more for a superior offering and superior customer experience, pricing is even more crucial.
We use a Balanced Pricing framework to address strategic pricing considerations as well as the tactical, operational level.
Marketwerks finds pricing improvement opportunities companies would otherwise miss.
Pricing is a crucial competency for any business. Charge too little, and the company generates too little profit to remain in business long-term. Charge so much that customers have better value alternatives, and they will shift their purchases elsewhere. For our clients, out to get paid more for a superior offering and superior customer experience, pricing is even more crucial.
Pricing outcomes are set up by your company’s external environment, certainly, but also your internal environment. We help assess your external and internal environments and figure out where (and to what degree) you have power to improve pricing outcomes. Then you can focus improvement efforts accordingly.
We give clients deep visibility into the prices actually being paid by their customers – which quite often are not the levels senior management thinks they are! Even in businesses with extensive product configuration and customization, we can provide price and margin reports that give management actionable insights into trends and variances. For example, the pricing scatter diagram at left shows that several customers with modest annual purchases are getting lower prices than high-volume accounts... which was not what management intended! With better information, management can evaluate where changes to prices and terms (for some or all customers, on some or all products and transactions) will enhance revenue and profitability.
Our ProfitProgressSM framework for pricing improvement applies these major levers for profitability and growth:
