Who We Work With
Marketwerks serves management teams reassessing whether their strategy, market position, commercial processes, and pricing are right for a changing business environment.
Whether in manufacturing or B2B services, the companies we serve aren’t trying to be the highest volume, lowest-cost provider in their sector. Rather, they want to compete on the basis of a superior selling proposition.
Our clients usually have one or more of the following characteristics that make our services especially helpful:
- High variety in products and services
- Customizing / configuring products and services to meet differing customer requirements
- Customers make changes to some aspect of their orders after placing them
- The path to market includes channel partners – rep agencies, distributors, dealers, or installers
- Customer-facing business processes differ within similar business units in the company – perhaps as the result of a merger or acquisition
Situations in which we've been helpful:
- Need help determining which domestic or international growth opportunities look best
- Too often competing on price
- Not reaching & attracting enough of the right prospects
- Management is hearing “We don’t have enough people to handle the quotes and orders.”
- Responding to customer requests & orders takes informal workarounds and heroic actions
- Customer feedback indicates room to improve
- Can’t see trends or patterns in transaction prices
Recognize any of this in your company? We'd welcome a discussion.
