Bob Sherlock was recently interviewed by Brick Meets Click, prompting an interesting discussion of how to apply the Daring Caution approach to pricing consumer products. For example, one comment notes that when a supermarket chain sets selling prices based on plus/minus calculations off the market share leader's prices, that disconnects pricing from the retailer's brand image and shopper value proposition.
Brick Meets Click is a forum for creating cutting-edge thought leadership on how consumer technology use is influencing the future of shopping, reshaping retail business models, and realigning trade partnerships. BMC's goal is to develop insight and guidance about what retailing can do now to better serve the needs of 21st century shoppers.