Where the Wisconsin River meets the Mississippi, an empty railroad bridge drew quite a crowd one Saturday in July. On the bluffs above, dozens of spectators with tripod-mounted cameras found clear views of… water slowly flowing under the bridge.

“One way stores attempt to beat this price-comparison game [while in a store, using smartphones to check online for better prices elsewhere] is by stocking products that manufacturers have slightly modified exclusively for them, signaling the phone that no other store has the product.”
Phone Wielding Shoppers Strike Fear Into Retailers