In company environments where pricing power is a function of customer preference, one can use survey data to discover Brand Preference and use that as a proxy measure. A five-point scale would do the job:
5 = Insistently Loyal to Brand
4 = Prefer the Brand
3 = Neutral / Open
“Stop Me”
The chairman of a well-known consumer brand told us of the buying executive for a retail chain who growled, “My job is to make your product a commodity. Your job is to stop me.”