“When you really care about a relationship, bad news is best delivered in person,” said my boss. As our team’s product manager at the time, that person was me. I traveled to a small city in southern Japan to tell our manufacturing partner to expect a drastic reduction in orders.
Bob Sherlock was recently interviewed by Brick Meets Click, prompting an interesting discussion of how to apply the Daring Caution approach to pricing consumer products.
How a company conducts itself as an employer and corporate citizen matters greatly to an increasing percentage of buyers.
I’ve been struck by the “Pure Michigan” ad campaign running on TV and radio here in the Great Lakes region for several years now. Decided to look up who does the voice-over, and found to my surprise that it’s Tim Allen.
One has to admire companies whose revenue comes from discretionary consumer spending, yet are booming in this economy.
Take, for example, a Chicago company that is experiencing head-over-heels growth because of what they’ve done to fit the times we’re in. No, not Groupon – even though they would certainly qualify.