I was given a challenge by our CEO to survey customers’ experiences and opinions about a completely new product segment for us. With a very short deadline, Marketwerks accepted the challenge and delivered a professional market study on time and on budget. We were very pleased with the quality of their work.

Vice President, Marketing
Wholesale Distributor

Company

We use Strategic Marketing and other disciplines to find and explore growth opportunities, develop ways our clients can stand out in their markets, build brand preference by improving the customer’s buying experience, and improve pricing practices so clients get paid for the value they provide.

Our mission: Sufficient numbers of the right kinds of customers strongly prefer to buy your offering at the premium prices you charge; are sufficiently pleased to endorse your company to others; and keep coming back in the future.

 

What We Believe

  • There are things your company could be doing or doing better – with the right help – that would make a big difference in your sales, profits, and cash flow.
  • Competing on a stronger value proposition, not on price, is the strategy of choice for the companies we work with. Optimal pricing must balance multiple factors, including the value the company creates for its customers.
  • Companies can build Brand Preference by improving the customer's buying experience.  Side benefits include decreasing the effort and time required to sell and serve customers; taking hassles out of people’s jobs; and leaving the team feeling good about how they are responding to the tough challenges of the marketplace.
  • Simple, well-organized, implementable programs beat "winging it." Aligning the team and preparing them to implement a differentiated market strategy is crucial to Competing more on worth, less on priceSM.

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