I was given a challenge by our CEO to survey customers’ experiences and opinions about a completely new product segment for us. With a very short deadline, Marketwerks accepted the challenge and delivered a professional market study on time and on budget. We were very pleased with the quality of their work.
What We Believe
- There are things your company could be doing or doing better – with the right help – that would make a big difference in your sales, profits, and cash flow.
- Competing on a stronger value proposition, not on price, is the strategy of choice for the companies we work with. Optimal pricing must balance multiple factors, including the value the company creates for its customers.
- Companies can build Brand Preference by communicating their value story more effectively, and by improving the customer's buying experience.
- Simple, well-organized, implementable programs beat "winging it." Aligning the team and preparing them to implement a differentiated market strategy is crucial to Competing more on worth, less on priceSM.