Marketwerks is your resource for tackling growth and profitability challenges.

•  It’s important for many companies to grow by taking on a bigger scope for their customers, by introducing new products or services, or through entering new markets. All these entail risk. We help companies increase their probability of success, realize the full potential of their product and service launches, and reduce the risk.
  
  We provide help with innovation and design – developing new products, services, and brands, using a blend of creativity and research.
  
  It’s crucial for client companies to take their products and services to market with clear, focused, well-planned programs. We evaluate readiness for launch in terms of product; target customers and segments; clear value proposition; pricing; marketing communications; channels and merchandising; internal and channel alignment; training and tools, and then help clients plan and execute their programs.
  
   
• Addressing pricing and margin improvement challenges
  
  Many companies find themselves under margin pressure. Left uncorrected, this sets off a downward spiral. Marketwerks will help assess the causes. Sometimes customers don't perceive -- or value -- a supplier's points of differentiation. Pricing and margin management decisions may be delegated to people who have attitudes and beliefs that stand in the way of collecting healthy margins. Sometimes pricing is uncompetitive because of bundling too many services into one product or service offering.
  
  Whatever the causes, Marketwerks can help by putting together an assessment, a plan, and an execution program for bottom line impact.
   
• Getting an in-depth understanding of which accounts, segments, and products are profitable – and which are not.
  
  Most executives know that, over time, their companies need to do more of what’s profitable and do less of what’s unprofitable. But even many well-run companies are operating with out-of-date information or poorly tested assumptions about which customers and products are in fact profitable.
  
  Marketwerks digs into the full “pocket margin waterfall” and cost allocations to provide insight and action plans for achieving better financial results.
   
• Enabling sales forces to help customers buy higher- value solutions
  
  Marketwerks approaches selling through a customer-centric approach we call Opening Logic^SM.
  
  Prospects and customers have to proceed through levels of learning about your company and your offering, and then come to the conclusion that your company can make them better off. The role of the sales force is to help customers make well-informed decisions, which means helping them through the levels of learning in a systematic way.  
  
  Through the Opening Logic method, we help your sales professionals "open" customers up to how your company can make them better off (in ways other than cutting price).