Daring Caution
Author: Robert F. Sherlock
$29.95, signed & U.S. postpaid
Today’s economy challenges every executive to find earnings improvement opportunities and offset the numerous risks to profitability. More effective pricing can provide a very powerful antidote to profit pressure. Yet it’s common that executives hesitate to launch a pricing improvement initiative. They may lack good pricing information, and worry about losing volume if they push for higher prices. They may not know how to plan and carry out a pricing initiative, or how to overcome barriers to better pricing.
In Daring Caution, Bob Sherlock provides executives with a guide for leading their organizations to get better at pricing:
- Improving their process for making pricing decisions
- Getting recognized and paid for the value they provide to customers, and
- Increasing their defensive pricing power.
Daring Caution is available at Amazon and here in our online store.
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