As discussed in Chapter 6 of Daring Caution: The Executive’s Guide to Pricing Improvement, a pricing initiative should begin with an assessment of what is against what could be, in order to focus improvement efforts. Where are your company’s best near-term opportunities for improving pricing practices and outputs? This checklist will help you identify and evaluate those opportunities.
Evaluating Your Industry Environment
As discussed in Chapter 6 of Daring Caution, evaluating your business environment is a crucial step in developing an improvement initiative that's appropriate to your company’s current degree of pricing power. This checklist will help you judge the right composition of activities in your pricing improvement initiative.