Compete more on worth, less on priceSM
Pricing is how you get paid for the value you bring to customers. It’s always either the direct focus or a key consideration in our work.
We use the Daring Caution Pricing Profile as a tool for:
- Defining how a company can build Brand Preference and defensive pricing power
- Assessing where, and by how much, the company may be underpricing
- Balancing Value and three other important considerations to arrive at appropriate prices
- Aligning the company’s people, so executives can make sure that team members involved in setting and negotiating prices use an appropriate mix of decision factors.
Everything we do is geared to help you attract sufficient numbers of the right kinds of customers who strongly prefer to buy your offering, at the premium prices you charge, and who are sufficiently pleased to endorse you to others and keep coming back in the future.