Services & Products

Marketwerks' services and products are all designed to help you achieve one or more of these objectives:

Compete more on worth, less on priceSM

Pricing is how you get paid for the value you bring to customers.  It’s always either the direct focus or a key consideration in our work.

We use the Daring Caution Pricing Profile as a tool for:

  • Defining how a company can build Brand Preference and defensive pricing power
  • Assessing where, and by how much, the company may be underpricing
  • Balancing Value and three other important considerations to arrive at appropriate prices
  • Aligning the company’s people, so executives can make sure that team members involved in setting and negotiating prices use an appropriate mix of decision factors.

Everything we do is geared to help you attract sufficient numbers of the right kinds of customers who strongly prefer to buy your offering, at the premium prices you charge, and who are sufficiently pleased to endorse you to others and keep coming back in the future.

Stand Out in the Right Markets

Exploring a new market? Or have you become a wallflower within your existing markets?

Find Out How

Get Your Value Recognized

Do prospects and customers perceive the advantages of buying from you?

Find Out How

Improve Pricing
& Margins

Could your business benefit from an additional one to three points of gross margin?

Find Out How

Daring Caution Book

In his book Daring Caution: The Executive's Guide to Pricing Improvement, Bob Sherlock provides executives with a guide for leading their organizations to get better at pricing and the commercial disciplines that support profitable growth.

Learn More