What will you need to do differently to hit your sales and profit goals?
Marketwerks AccountMagnetSM Program
Is your company winning or losing too many orders on price? Not attracting enough new customers?
Many companies have room to enhance their sales and marketing effectiveness. We believe in two essentials:
- You can affect prospects’ and customers’ buying decisions by conducting marketing and selling "conversations" in a way that gets your worth recognized
- Simple, well-integrated programs produce better results than "winging it."
Our AccountMagnetSM program is designed to address both requirements. We can help you support your pricing strategy, and develop a stronger pipeline, with a well-organized marketing and selling program.
We can begin with highly focused projects with actionable output, such as:
- Clarified value proposition and communication tools
- Market segment and prospect targeting
- Pipeline tracking and conversion reports
- Management and sales team planning workshops
In our full program, we assess your company’s strengths and capabilities, and use a market segmentation process to define new sales leads that fit your objectives in new customer development. We can help you develop a concise, focused value selling story; a marketing and sales campaign; and a channel effectiveness strategy. Next, sales activity management: Training, equipping, motivating, and guiding your selling team and implementing sales performance metrics.