The Profitable Decisions seminar really helped in decision-making to benefit our customer as well as our company.
Pricing Management Workshop
Where, and by how much, can your company improve management of pricing and related commercial disciplines?
Based on the fundamentals outlined in Daring Caution, this highly interactive working session is designed to help your management team gain insights into your current approach to making pricing decisions and affecting customer buying decisions. You'll then identify high-potential improvements and crystallize an action plan. This full-day workshop is part of The Professional Pricing Society's 23rd Annual Spring Conference.
OpeningLogicSM Workshop
For sales forces selling higher-value solutions, we offer half-day and full-day workshops on a customer-centric approach we call OpeningLogic.
All too many customers take a high-pressure, adversarial stance toward your selling team, seeking ever-lower prices.
Through Marketwerks' Opening Logic workshop, we help your sales professionals recognize common adversarial buying tactics and prepare to "open" customers up to how your company can make them better off – in ways other than cutting the price! The expected outcome is more sales, at better prices.
Profitable Decision-Making Seminar
Can your people be truly aligned and mobilized around getting paid for the value your company creates, if their understanding of financial matters is a little fuzzy?
Unless your company is unusual, we’d bet that someone in your outside sales force, customer service, or other responsible position confuses gross margin with net profit. That’s right, someone on your team hears “35% gross margin” and thinks that it means the company is netting 35 cents of every sales dollar on the bottom line. That misunderstanding can lead to personnel who think it’s immoral to charge a good customer a price that generates more than 15, 25, or 35% gross margin.
It’s going to be difficult to align your people without getting everyone on a common basis of understanding. Our Profitable Decision-Making workshop is a highly interactive session that uses action learning concepts to deliver an understanding of your customers’ profit economics – and yours. This five-hour workshop lends itself well to being broken into two sessions so you can minimize the time your team is away from serving customers. (It works well to conduct the first session in late afternoon/evening, then finish the next morning.)
In one famous company, this workshop paid back its cost within a few weeks.
Strategic Direction Workshop
Often a company’s leadership is committed to achieving faster growth and improved profitability, but isn’t sure how to get there.
A structured session, facilitated by Marketwerks, can bring clarity to the challenges and how to address them. These can be designed as half-day or full-day sessions.