Optimizing Sales & Service Processes
We improve how people work together to sell and serve prospects and customers
Building customers' preference for your company and your solutions is crucial to profitable growth. Without strong Brand Preference, your company wins or loses too many orders on price. Conversely, by delivering a terrific Brand Experience you take pressure off pricing while retaining and attracting customers.
This is not easy. Most companies have a differentiated marketing strategy, rather than competing on lowest price. When customers request product variations; special packaging, shipping, or documentation, change orders, or rush timing, the answer is usually Yes. This strategy can work well, but sooner or later something changes. Volume goes sharply up or down… there are fewer people / new people / more people… a new IT system … or maybe a merger. Any of these can disrupt how the work gets done, and the Brand Experience develops potholes.
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These can show up in
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| The awareness and consideration stage |
| The quotation process |
| The order fulfilment process |
| Billing and collection |
Quotes and orders may go out late or with mistakes. Invoices get challenged. Potholes might be forgiven at first, but soon customers seek alternate suppliers and become more price-sensitive.
Customers aren’t the only ones affected. What had been a good place to work becomes more stressful and frustrating. When things aren’t meshing, relationships between functions and individuals can get frayed.
Marketwerks can assist. The people in a company who are good at carrying out a business process usually need outside help to clarify roles and improve the process. We are inquiring, listening leaders of change. We have a mission to improve work lives and increase Brand Preference. As long as there’s a commitment to change, when we’re done your people and channel marketing partners will be working together more effectively and efficiently to sell and serve your customers. We guarantee it.