Was very impressed how you could extract data from our system and give us pricing reports.  The recommended actions are in place… and contributed to 8 point EBITDA improvement.

VP Sales & Marketing
Consumables Manufacturer

Bob and his team helped my business reposition a newly-acquired product line, underscoring the total-cost-of-ownership benefits in order to enhance the product’s profitability.

President
Packaging Solutions Company

Improve Pricing Management

Marketwerks helps companies find pricing improvement opportunities they may otherwise miss.  Most companies can find selective price moves that increase gross margin by an average of 1% to 3%.  What could your company do with the extra money?

A more effective approach to pricing can fund growth, improve earnings, and serve as a powerful antidote to the profit pressures every company faces.  Yet it’s common that executives hesitate to launch a pricing initiative.  With lots of data but little actionable information, they worry about losing volume if they push for higher prices.  They may not know how to overcome barriers to better pricing, or how to plan and carry out their initiative.

Marketwerks makes it easier for executives to get started.  Whether using our workshops, focused mini-projects, or a comprehensive improvement initiative, we can help you assess where to begin and make things happen.

Pricing Improvement Initiatives

Our DaringCautionSM approach provides three levers for getting better at pricing:

A Stronger Process for Pricing Management

Strengthen your company's process for making pricing decisions.

We help you work on
Analyzing where and by how much your company can improve
Setting the "bar"
Reports to guide price decisions and track actuals
Policies and delegation of authority
Mindsets and beliefs about pricing
Alignment of incentives and recognition with your objectives

 

See our Tips for Implementing Price Increases

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Pricing Operations: Methods & Tools

We are experienced in helping you deal with pricing operations – the pricing methods and procedures, tools and systems that translate strategy and price decisions into transaction prices.

Some of the elements we typically address:
Re-aligning product line structure and pricing structure
Price lists and discounts for standard products
Configuration and proposal/quotation tools
Procedure development, documentation, and training
Integrating improved price procedures into your IT system

In these areas, we can powerfully enhance the speed, accuracy, and resource efficiency of your pricing operations.

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Affecting Customers' Willingness to Pay

As important as it is to improve pricing practices within a company, it’s also vital to affect customers’ perceptions and buying decisions.

That’s why, in addition to our work on a Stronger Process for Pricing Management and on Methods & Tools, we help companies change their marketing and sales “conversations” with prospects and customers to get recognized for the value they create.  We can help you build customer brand preference to move your company into a stronger pricing position. 

We work on:
Segmentation and identification of Great Fit Customers
Strategic price positioning
Marketing and pricing stance
Overall pricing strategy and structure
Selling and marketing strategies, tactics, and messaging

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