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VisibleValue Story

Demonstrate Your Value

When prospects can’t see the value, they won’t pay more and choose you. Use our VisibleValue℠ story services to understand, quantify, and communicate your value.

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When customers don’t “get” why you’d be their best choice

We’ll bet that your company does something special and valuable for customers. Problem is, you aren’t getting full credit for it from many customers and prospects. Instead you have long sales cycles or get pounded on price by buyers who don’t seem to understand the value of doing business with you.

And your sales team lacks a great answer to “Lower your price!” or “Why should I buy your solution from you—especially when you’re more expensive?” They discuss your features and benefits, processes, quality, responsive service, dedicated people, and dependable integrity. Which is pretty much what your competitors would say, too.

You can solve the problem of too many customers prioritizing price over value—attracting customers willing to pay more for premium value, and getting paid what your solutions are really worth.

You need a value proposition that connects with prospects’ and customers’ most pressing concerns. If you don’t have visible value, Marketwerks can help. Using our VisibleValue ℠ story development services, we make sure that you and your customers aren’t missing your biggest value.

Outcomes from the VisibleValue System

1

Clearly defined, compelling reasons to do business with you

2

Differentiation that makes your company stand out

3

A more confident, energized, resilient sales team

4

More prospects agree to meetings (even if not actively looking)

5

Prospects who are looking find you and raise their hands

6

Customers choose you even when you’re priced higher

7

Feeling great as you get on a roll!

1

Clearly defined, compelling reasons to do business with you

2

Differentiation that makes your company stand out

3

A more confident, energized, resilient sales team

4

More prospects agree to meetings (even if not actively looking)

5

Prospects who are looking find you and raise their hands

6

Customers choose you even when you’re priced higher

7

Feeling great as you get on a roll!

Testimonials

We have top-notch technical and production capabilities, and have leading corporations for customers. But we didn’t have a clear, compelling story that we could take out to new prospects and communicate to new markets. Marketwerks helped us develop our value story and structure an effective marketing and sales effort to help us grow.

President

Components & Assemblies Manufacturer

When I need a dose of creativity, I turn to Bob Sherlock and his Marketwerks team. They helped my business reposition a newly-acquired product line, underscoring the total-cost-of-ownership benefits in order to enhance the product’s profitability. Bob’s quick assessment abilities, unique insights, and cooperative approach are an asset to any business.

President

Packaging Solutions Company

How We Work With You

Our work to Demonstrate Your Value always begins with a “Deep Dive” working session using our VisibleValue story development system. This session will give you a much clearer message, and a chance to try us out. It’s the foundation for the subsequent stages of transforming your approach to growing sales and margins.

Our VisibleValue story system draws out and organizes your team's knowledge
  • Great Fit Customers and prospects
  • The big problem(s) you solve for them
  • The impact of those problems
  • Your value creation – now and future
  • What your solutions are really worth
Get a summarized, organized value story you can quickly apply, and receive our recommendations for growing sales and margins
  • Learning how customers see your value
  • Uncovering why non-customers haven’t bought
  • Positioning your company
  • Crisply stating the benefits of working with you
  • Outlining your value story, with estimated financial impact
  • Identifying your key touch points with prospects and customers
  • Enriching your communication tools with your value story (we integrate with your agency or can introduce one)
  • Planning implementation using our AccountMagnetSM marketing and sales approach
  • Integrating your newly “visible value” into your sales management process
  • Training and equipping your sales team (we integrate with your sales effectiveness coach or can introduce one)
  • Organizing the resources to conduct a marketing campaign
  • Implementation coaching
  • Tweaking based on results

Get clearer on your value story

Our VisibleValue story system draws out and organizes your team's knowledge
  • Great Fit Customers and prospects
  • The big problem(s) you solve for them
  • The impact of those problems
  • Your value creation – now and future
  • What your solutions are really worth
Get a summarized, organized value story you can quickly apply, and receive our recommendations for growing sales and margins

Hear the Voice of the Customer (and non-customer)

  • Learning how customers see your value
  • Uncovering why non-customers haven’t bought

Make your value fully visible

  • Positioning your company
  • Crisply stating the benefits of working with you
  • Outlining your value story, with estimated financial impact

Prepare for launch

  • Identifying your key touch points with prospects and customers
  • Enriching your communication tools with your value story (we integrate with your agency or can introduce one)
  • Planning implementation using our AccountMagnetSM marketing and sales approach

Enable sales performance

  • Integrating your newly “visible value” into your sales management process
  • Training and equipping your sales team (we integrate with your sales effectiveness coach or can introduce one)
  • Organizing the resources to conduct a marketing campaign
  • Implementation coaching
  • Tweaking based on results

Ready to learn more?
Let's set up a call.

If prospects and customers don't recognize your value, let’s talk!

Schedule a Call

Next Steps

  • Schedule a call with Marketwerks
  • Tell us about your company and your goals
  • Get your questions answered
  • We'll propose a path forward
  • Reach agreement and get into action!
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